Do your business own a mobile app for customers? Then you may also have some users who have abandoned it or stopped using it. What measures have you taken to stop them from abandoning your mobile app? Although there is an increase in the usage of smartphones, tablets and similar mobile devices among majority of customers, up to 90% of users stop using an app just one week after downloading it. This is particularly a bleak reality for app owners like you who invest a great deal in user acquisition. As there can be solutions for any problems, there’s a remedy for app desertion. It requires a
The world is revolving around a web-World Wide Web and, this web consists of millions of websites that are all designed in 10 million colours. The psychologists who study human responses to colours and light have said that human eyes can see about 1000 levels of light and dark colours. There are variations in these levels of display. But a computer can display about 16.8 million colours to create a full-colour picture. This level exceeds more than what is necessary. Although thousands of colours in its variations existed, our knowledge about the number of colours is limited. The colour plays a vital
From several years now, the e-commerce has transformed the way people buy and sell online. Along with the other major opportunities, the Internet has enabled a fast and easy way for people to purchase things online without having to physically visit the real store. The Internet has changed the way people now do business. If earlier a business was locally oriented, the Internet has made it possible to reach the businesses to customers anywhere in the world. In fact, online shopping has become so popular that many vendors now sell online without having a physical location. Purchases of digital
Are you constantly trying to grab a vast number of web users attention? You may be using the standard web search regardless of whether you have a small, medium or large business organisation. When a user searches for something relevant to your business on the web, this will result in the very many Search Engine Results Page (SERP) on Google, Bing or any other search platforms. If the users happen to click on your web page result, it is because of the attention grabbing words you’ve used along with various other tactics. Here the underlying and crucial principle is 'attention.
Digital Marketing is constantly changing and regularly updated with the latest innovations in technology. However, the modern businesses are trying to keep pace with these shifts in technology to attract more potential customers. If you want to adopt a marketing technique that is successful, all it requires is to collect, analyse, and use the data when and where customers spend their time. In short, data is a customer behaviour. Learning from this behaviour helps you create strategic messages and run successful campaigns. It makes a lot of difference when you track the behaviour and tap into the e
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