How to Optimise Your Website for Better Google Rankings?

03 May 2019 | By Jish

Topics: Optimising Your Website for Better Google Rankings

Have you been trying to improve your website's ranking for some time? Whether you run your own online business or are managing someone else's business, you will have tried all the SEO Strategies known to you. 

Digital Marketers around the world have been using multiple ways to improve their online visibility and rankings. Some of these ways are proven to be effective while others are ineffective.

This blog will give you some quick, easy and actionable ways to win at SEO.

1. Strategically Use Keywords in a Page Copy:

Most people invest a large proportion of their time focusing on “keywords” than anything else.

If you’ve been working diligently on keyword optimisation but are still not getting the results you want, you may need to reconsider the strategies you use and consider other factors that could positively affect your website's SEO ranking.

Search Engine Algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on. 

2. Add Interest with Headings

Headings are crucial to a well-structured website page and you need to use them.

Headers make it easier for people to scan the page for information. If the first header interests them, they will move on to a subheading. The subheading usually gives them one piece of the information they were looking for, and then the next subheading gives them another piece of information. If they want details, they will read what is in between those subheadings.

Using headers that accurately reflect what is your service or product will help to make sure people actually read your content. It requires a lot of effort in getting the return you expect. Make sure your headers and subheaders are engaging and accurate. You’ll be more likely to attract people who want to learn more about what you have to offer.

Headers Help Your SEO

Headers are an important part of on-page SEO. Search engines, such as Google, love headers for the same reason people do — headers make reading content easy and quick. When a search engine bot can crawl a website page by going from one heading to the next, it can grasp the gist of the information. This way it knows which online searches to rank your pages in.

When creating your headers, think about the keywords you want your page to rank for. If you can’t naturally use these keywords in your headers, then it’s possible that you need to rethink the copy on the rest of your page. Your headers should provide a general overview of the content on your page or in your blog post, and you want that content to be relevant to the searches you’d like to rank for in Google.

3. Make Meta Data More Engaging

A Meta description is an extremely powerful marketing weapon that you’re almost certainly not utilising.

The Meta description is one of your last hopes on the SERP (Search Engine Results Page) at attracting a searcher to come to your site.

It should live and work behind the scenes of a web page, so they need to be entered into your content management system (CMS) for every page on your website.

Meta descriptions should do everything possible to drive someone to make that decision and click. If you’re not putting effort into your Meta descriptions, you could be missing out on good website traffic.

4. Give your Web Pages Effective Names

Page titles are one of the most powerful on-site search engine ranking factors that you have control over. But, website owners often neglect them.

Page titles give a web page some context. It tells a web robot like Google’s search spider what the web page is about.

A web page title is the value you assign the <title> tag that’s typically found on top of an HTML/XHTML document inside the <head> tag.

Most web browsers will display the web page title at the top of the browser window and/or in the browser tab.

Search Engines (Google) will display the page titles up to 70 characters. Therefore, think about page titles that give your web pages meanings and convey information quickly. Make it neither too short nor too long.

The above SEO strategies are the key ones you must take into consideration before you focus yourself on anything else.

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