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Colours and human emotions are closely linked. We are all lovers of different Colours. Each one of us has developed a liking towards certain colours for many emotional reasons. Colours can form an integral part of any brand. If someone asks you, “why did you choose a red colour for your logo? Then, you must be able to explain the reasons for them clearly. Often, the logo of your business is what your customers and clients get the first close glimpse of your brand identity. Whether your logo is blue and confident, yellow and alive or black and serious, these colours announce some message to the

Designing a website for your business is not the end of all but building traffic through quality backlinks can scale your business. Search Engine Optimisation (SEO) plays a vital role in driving traffic to your website. SEO is divided into two - one is On-Site SEO and the other is Off-site SEO. On-Site and Off-Site SEO On-site SEO refers to the elements on a website such as content and HTML source code. While, Off-Site SEO refers to the actions taken outside your website such as building backlinks through blogs, Social media marketing, Guest blogging, quality directories, classifieds, press rel

If in the earlier days, e-commerce was meant to create the best desktop experience for users. Later, it changed into building mobile experiences. Towards the end of 2016 and now in 2018 and beyond, mobile-commerce is taking the e-commerce spectrum by force for creating a top-notch mobile experience, with desktop being given only a secondary focus. Mobile commerce is not replacing e-commerce, but a larger portion of e-commerce sales are now coming from mobile devices. By now you’ll have your website or online stores accessible on mobile devices.  But that’s not the end of all but o

Writing Ad Copy for your Google Ads Campaign can be sometimes frustrating when you want to stand out from the crowd of competitors and really want to bring in some potential leads. Although it is only a matter of few minutes, you will have to carefully craft catchy words or sentences to fit into the limited space allotted. Most of the businesses find it easy to use Google Ads, but, very few of them see results from their budgeted campaigns. Why does it happen and what is the real problem? Let’s find the answers to these questions below. The main reason why you don't see results from yo

For every business to run successfully it needs the support of its customers. And for customers to grow supportive of your business, it is essential that you provide them with an experience which is personal. The online shopping experience provided now is not much more than looking at a mobile or computer screen and filling the virtual carts. All these processes miss the personal touch similar to that of a physical store like walking into the store, selecting products, talking with an executive and making some purchases. Therefore, personalised customer experiences should be at the top of every

SEO or Search Engine Optimisation is something that keeps changing according to the changes in algorithm of popular search engines. Yes, SEO has to be changed just as design trends keep changing. SEO has become far better than those horrible days of spam websites with rubbish content to offering improved search engine users experience. Search Engine Optimisation is an unending game which needs to be played tactfully. For those beginners it may seem to be confusing at first. As you get into the real game you'll know how to play it well. And the result may be achieved sometimes too quick and som