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For every business to run successfully it needs the support of its customers. And for customers to grow supportive of your business, it is essential that you provide them with an experience which is personal. The online shopping experience provided now is not much more than looking at a mobile or computer screen and filling the virtual carts. All these processes miss the personal touch similar to that of a physical store like walking into the store, selecting products, talking with an executive and making some purchases. Therefore, personalised customer experiences should be at the top of every

SEO or Search Engine Optimisation is something that keeps changing according to the changes in algorithm of popular search engines. Yes, SEO has to be changed just as design trends keep changing. SEO has become far better than those horrible days of spam websites with rubbish content to offering improved search engine users experience. Search Engine Optimisation is an unending game which needs to be played tactfully. For those beginners it may seem to be confusing at first. As you get into the real game you'll know how to play it well. And the result may be achieved sometimes too quick and som

Search Engine Optimisation or SEO has witnessed an enormous change over the past few years than it were 5 years back. Within these few years, Google has updated its algorithm many times. The more recent ones have been Penguin and Panda and Pigeon algorithms. While the Penguin and Panda were set up to fight back link spam and poor content quality, Pigeon was updated to focus on local results. There was also an update made on machine learning technology like RankBrain to strengthen the main algorithm’s accuracy. There have been mobile updates from Google to reward websites that optimize for smart

If your website is one such that is bound together by data and analytics, people tend to be drawn back seeing the clutter of numerical lists and statistics. What better way to make it interesting to read and look good among the large chunks of information? You get the answer in a single word called-Infographics! Well, an infographic is a popular method of marketing content which will help you to easily understand any complicated subject or turn an otherwise boring subject interesting or visually appealing. Ideally, an infographic should be visually engaging and contain a subject matter and data that

Do your business own a mobile app for customers? Then you may also have some users who have abandoned it or stopped using it. What measures have you taken to stop them from abandoning your mobile app? Although there is an increase in the usage of smartphones, tablets and similar mobile devices among majority of customers, up to 90% of users stop using an app just one week after downloading it. This is particularly a bleak reality for app owners like you who invest a great deal in user acquisition. As there can be solutions for any problems, there’s a remedy for app desertion. It requires a

The world is revolving around a web-World Wide Web and, this web consists of millions of websites that are all designed in 10 million colours. The psychologists who study human responses to colours and light have said that human eyes can see about 1000 levels of light and dark colours. There are variations in these levels of display. But a computer can display about 16.8 million colours to create a full-colour picture. This level exceeds more than what is necessary. Although thousands of colours in its variations existed, our knowledge about the number of colours is limited. The colour plays a vital